What’s behind Nothing CEO Carl Pei’s ‘Bhai mode’ in India

Carl Pei, CEO of Nothing, hilariously responded to an Indian user questioning the brand's signing of a brand ambassador. Pei changed his name to 'Carl Bhai' on social media. The trend has caught on with Nothing India handle, Nothing co-founder Akis Evangelidis, Nothing official handle, Flipkart, and Phone (2a) joining in.